28 Sep Good News For San Jose, San Francisco Bay Area and East Bay: Major Food Brands Are Jumping On The Healthy Bandwagon
San Jose, San Francisco Bay Area and East Bay consumers, like people everywhere, are calling for healthier food, and major brands can no longer ignore the call. In the past few months, several major brands – General Mills, Campbell Soup, Kellogg and Nestle – announced they are removing unhealthy additives.
This is good news for San Jose, San Francisco Bay Area and East Bay employers who have known for years that employees want to follow healthy lifestyles. As major food brands remove unhealthy additives, San Jose, San Francisco Bay Area and East Bay employers will have even more choices to help employees follow a healthy diet.
This month, General Mills Cereals committed to removing artificial flavors and colors from artificial sources from all of its cereals in response to consumers’ changing preferences. More than 60 percent of General Mills cereals are already without artificial flavors and colors from artificial sources.
According to a survey conducted by Nielsen on behalf of General Mills, 49 percent of households are making an effort to avoid artificial flavors and colors from artificial sources.
“At General Mills Cereals, we have been upgrading the nutrition and ingredients in our cereals for years to meet people’s needs and desires,” said Jim Murphy, president of the General Mills cereal division. “We’ve continued to listen to consumers who want to see more recognizable and familiar ingredients on the labels and challenged ourselves to remove barriers that prevent adults and children from enjoying our cereals.”
General Mills Cereals plans to have more than 90 percent of its portfolio free of artificial flavors and colors from artificial sources by the end of 2016. Trix will now use ingredients like fruit and vegetable juices and spice extracts such as turmeric and annatto to achieve the fun red, yellow, orange and purple colors.
In August, Kellogg announced Corn Flakes and Rice Krispies will soon be all-natural. Kellogg said it is aiming to stop using artificial colors and flavors in its cereal and snack bars by the end of 2018. The company said 75 percent of its cereals in North America were being made without artificial colors and more than half without artificial flavors.
In July, Campbell Soup said it would stop adding monosodium glutamate to its condensed soups for children and increase its organic offerings as part of a broader strategy to cater to changing consumer tastes.
Campbell also said it would remove artificial colors and flavors from nearly all of its North American products by July 2018, and that it would move away from using high fructose corn syrup in certain products, such as its line of Pepperidge Farm fresh breads, by the end of fiscal 2017. Most new products it is launching in 2016 also will not contain corn syrup.
Additionally, Campbell will launch new organic products, such as purees under its Plum line for kids and Pepperidge Farm Goldfish crackers made with organic wheat.
In June, Nestlé pledged to improve the ingredient quality and nutritional profile of some of its most popular frozen pizza and snack brands without affecting taste. Nestlé announced the improvements, which encompass more than 250 products across six brands in the U.S.
By the end of 2015, Nestlé will have removed artificial flavors from every product within these brands. It will have reduced sodium by 10 percent across the entire portfolio of six pizza and snack brands compared to 2013 levels. It will incorporate guidance tools on packaging across these brands to help educate consumers on choosing appropriate portion sizes and the importance of eating vegetables and fruits as part of a balanced plate.
PVS Vending applauds these companies for listening to consumers and making it easier for people in the San Jose, San Francisco Bay Area and East Bay to follow healthy lifestyles.
For more information about healthy snack and beverage options available to the vending industry, contact your San Jose, San Francisco Bay Area and East Bay vending partner, PVS Vending, at 844.527.4800 to discuss your customized break room solution.